Influence of tradition in creating signatures of cultural identity in product design

The goal of this master thesis is to research and develop a methodology for adaptable reconstruction specific aspects from traditional Macedonian objects, in order obtain inspiration new designer products. products, either through their appearance or functionality, will strive maintain the cultural aspects, enable stronger relationship with end users. main focus conducted find which design elements principles are authentic handcrafted objects how implement them contemporary industrial infuse recognizable values. aim extract general overview forms by analysing functional while recognizing decorative items that have highest alue. Both types add up feeling identity time when trends, aesthetics functionalities adopted global trends overthrowing local ones. In making methods procedures applied. First, an verview scientific literature be made fields cover application meaning design, influence on aesthetics. At same tradition other cultures made, as well contribution elevating emotional value final formation strategy used xtract visual characteristics explore its applications modern products attributes. A selection examples has been sorted few categories. Through observation examples, collected data categorized identifying characteristic forms, colours, tones, textures materials. reinterpreted applying principle deconstructivism. result phase base (form, colour, materials) (composition, rhythm, balance, simplicity, achieving unity, etc.), carry recognisability acedonian tradition. And finally, applied toolset designing whose reflect upon culture identity.